I really can’t recommend the Institute (nor am I saying don’t watch it), but it has made me never want to live in San Francisco.
One of the reasons reality TV became so dominant was because people looked at time as being the metric. And the reason that reality TV works well for time is that the classic reality TV formula, in the beginning, was the tribal council and somebody getting eliminated. So you could have 50 percent of the show being boring filler and you’re kind of wanting to change the channel but you’re like, “Oh, but I wonder if my favorite person’s going to get eliminated.” So you have to watch to the end to see the elimination. In a way, that was a way of gaming time. You could look at that and say, “Oh, they spent an hour watching this show, including the commercials. That means it must be a really high quality show.” But it also might just mean that they figured out a hook that incentivizes you to watch to the end and then did a lot of mediocre content in the middle.